Friday, 30 March 2012
Evaluation Q3
I reference to the publishing conducted a search II discovered a publishing company called ‘The Source’. David Mays started The Source originally and Jon Shecter while they both attended Harvard University in Cambridge Massachusetts. Mays and Shecter were influenced by hip-hop and wanted to give praise by devoting coverage to the rising music genre. Mays and Shecter decided to hire their college friends James Bernard (as senior editor) and Ed Young (as associate publisher), and the four men immediately became equal shareholders in the ownership of the magazine. At the time, Mays handled duties as the publisher for the magazine, and Shecter was the editor in-chef . The magazine's offices were moved from Massachusetts to New York City in 1990, a move that was made with the intention to expand the magazine into a mainstream market publication.
The magazine featured cover stories on the crack/cocaine epidemic, police brutality, and New York's investigations of high-profile emcees. The magazine also included many notable features, including the famous Unsigned Hype column. The publication has over eight million subscribers worldwide and remains one of the most popular hip-hop magazines in the world.
Secondly I thought about distribution and I conducted a search and discovered the my music magazine would sell better in ether Whsmith or HMV because of the genre and the amount of publicity it would get.
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