Magazine Front Cover
Masthead (Logo): Magazine displayed in the typeface it is designed. This is the visual branding of the title & is often done in a specially designed typeface to be recognisable & unique. It is usually used on the contents page inside as well as the front cover, and as logo for advertising and branding purposes.
Dateline: Month and year of publication, often with the price. Note that a monthly magazine usually hits the news-stands the month before the cover date.
Main Image: in the case of this front cover there is a single image of the singer Keri Hilson. The image is use in a classily way, from head to waist is visible, with the singer making direct eye contact.
Cover-lines: Vibe magazine uses many cover-lines, which are distributed around the main image without detracting from it too much. A mistake often made with cover-lines is that they run over an image that has a lot of colour changes, rendering the words invisible.
Main cover line: this is very large- taking up almost a quarter of the magazine cover – and comes in three layers, each with variations in white and red type. It promotes the artist as a strong independent person choosing her own destiny. Note the main cover line is positioned in the right bottom, so it does not interfere with the main image.
Left Third: the left third of the magazine cover is vital for sales in shops where the magazine is not shown full-frontage.the title must be easily recognisable in a display of dozens of competitors. The start of the masthead is important here, as are easy to read short cover-lines.
Barcode: standard bar code used by retailers
Selling Line: Short, sharp description of the title’s marketing point for Vibe Magazine: ‘One of the USA’s Biggest Music Magazine’ or perhaps settling out its editorial philosophy.
Website Link: All magazine released should state the companies/ publisher’s website.
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